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Hypertext Markup Language is mainly a medium for web designers to present the information in such a manner that can be easily read by users of the internet. There are various markup tags which we use in html for any website design.
Here is vocabulary of markup tags used for website developments:-
<b>
To make the text bold
<u>
To underline the text
<p>
To create a paragraph
<ul>/<li>
To create a list
We can understand better by an example showing how html works. On your system go to Notepad and type:-
<b><html>
<head>
<title>My first html page</title>
</head>
<body>
<h2>first web page</h2>
(<h2> used for heading)
<p></p>
This is to create paragraph
</p></b>
<b><p>
This is to create another paragraph in this by default the text would automatically be separated from the previous paragraph with a white space line and it will appear in double spaced.
</p></b>
<b> <p>Enter new text :<input type “text” width=”60″ /></b>
<b> <p>what’s your favorite color?
<select>
<option>Red</option>
<option>Green</option>
<option>Orange</option>
</select>
</body>
And now after doing this save the file with ‘firstexample.html’. After saving this file just double click on it and the web page will appear contains your first example.
Some of the main html tags
<html></html>
HTML segments are always opened by a start tag and closed by an end tag. In this ‘/’ tells the browser to end the tag. There are two main tags which divide an html document into major sections.
<head>
And <body>
In the <body> tag it generally contains the functional content of the webpage.
<input type=”text” width=”50″>
This tag allows user to enter text and type attribute of <input> tells the browser what kind of input box to create and width attribute of <input> tells the browser how many characters the input box can have.
In our example we have also used the <select> this tag is to create a drop-down box and user can choose option from a list of options.
There are so many HTML tags that can be used in website design.
Website design now become very popular in last couple of years and it also becomes an important aspect in making websites. Nowadays if u opens a company then a website acts as a visiting or business card over the internet. A website is considered an online portfolio or catalogue of services, products and provides other valuable information to the visitors.
Nowadays PHP becomes very useful in website design; we use PHP for various functions in website like forums, blogs, chat, user forms and shopping cart interfaces. PHP can be very useful in making websites header, left side navigation and bottom of page information. PHP was created in 1995 and PHP originally stood for “personal Home Page” but it now generally understood “Hypertext Preprocessor”.
Php was originally made to create for dynamic or more interactive web pages. PHP is a high level language and its more human friendly than other programming languages such as C, ASP etc.
The primary use of php is as an “embedded scripting language. Php enables web server to process web pages before they display on the user’s browser.
Benefits of PHP:-
1) Php is very popular as it can be embedded directly into HTML coding.
2) Php can be used on any operating systems and it supports on various web servers.
3) The main focus of Php is development for the web and it also saves development time.
4) Php is an open source that why it’s free.
Working of PHP
As the name suggests PHP(Hypertext Preprocessor). Php preprocesses hypertext on the server side and the PHP files saved as .php file. When php performs the programmed actions it returns html code that will send back to the customer’s web browser so therefore Php code is secure and invisible to the user.
For example
<?php echo “<p>HELLO WORLD “; ?>
in this statement,
<?php == acts as the PHP opening tag
?> == acts as the closing tag
echo == it is aPHP instruction that tells PHP to output the text.
The PHP software processes the PHP statement and outputs the following:
<p>HELLO WORLD
So therefore PHP is rapidly growing as it has many advantages like it is fast, free and versatile.
To acquire top ranking in various high search engines such as Google, Yahoo. The contents of your page title contain one of the most important things that need to take in consideration. The page title provides first hand of information to a search engine which also helps in SEO aspects describing the contents of the page. Through SEO it leads your website in a top ranking.
Therefore it is recommended to use keywords in page titles. This title tag is somewhat different from Meta tags, but the significance is related to them. If we put a text in the title tag then it will appear in the title bar of browsers when we view the web page.
The main text you use in the title tag is mainly the most important factors to see how a search engine decides in ranking your webpage. SEO of page title is an important tool because it helps various search engines and also to visitors that shows the page at the top of the order therefore a page title should involve keywords and not to be longer than 50 characters.
If we do a website design than not just a single home page in fact we have to keep in mind that each page of our website should be search engine optimized and the title of each page using keywords or phrases will automatically draw traffic to our website. The combination of these keywords and phrases will draw clients that use different search engines of techniques to our website so therefore it recommends that all the keywords and phrases should be there.
1. Goal: More visitors and leads.
The reason you are redesigning your website is to impact your business, not because you are bored with the design or because your CEO wants it to be blue not red. So, focus on the results you want. More visitors, leads and customers. Every decision you make should be focused on improving those goals. Keeping that in mind, you might spend a bit less time worrying about the exact shade of reddish-orange on the callout background, and more time worrying about things that will improve your marketing results.
2. Avoid pitfalls. Inventory your assets, then protect them.
There are countless ways a website redesign can actually negatively impact your results. In fact, more often than not, website redesigns do have a negative impact on marketing results. Your existing website has a lot of assets that you have built up. These assets help your prospects find your website and help you turn them into leads and customers. You need to find out what those assets are (great content, keywords you rank for, inbound links to individual pages, conversion tools) and protect them carefully during the redesign. PS - Many “web design experts” get this stuff wrong. They are design experts not Internet marketing experts.
3. Spend resources on remarkable content that attracts and converts. Not unique design.
There is a great article from Seth Godin about this. He says “I’m going to go out on a limb and beg you not to create an original design. There are more than a billion pages on the web. Surely there’s one that you can start with? …Your car isn’t unique, and your house might not be either.” Most people care about the content more than the design. The design should be good, but that does not mean unique and expensive.
4. Create an ongoing content building strategy.
If you have more content, on average you will have more website visitors and grow your business faster. A 100-page website will beat a 10 page website 90% of the time. And a 500-page website is even better. And if some of those web pages were written recently, that’s even better. So, build a strategy to continue to add more and more content to your website over time. Hint: Blogging makes creating content easy.
5. Enable conversion experiments.
The key to driving your conversion rate and the number of leads you get from your website over time is to constantly improve the effectiveness of your conversion tools - this usually means your landing pages. If you build a completely static website and have to go to a consultant or IT person each and every time you want to set up a new landing page or to change an existing page, you might be limiting your ability to quickly experiment and improve. I am a believer that some sort of system that lets you edit content and build landing pages without having to know coding is a good idea.
6. Include a blog, RSS, landing pages, SEO.
Any website built today should include these basics. They are not expensive, and they work. A blog is a great way to create content on an ongoing basis, and to start to converse with your customers and prospects. RSS allows some content from your website to be automatically pushed out to other websites and people, increasing the reach of your content. Landing pages are critical to actually get value out of your traffic. And SEO is not hard, and it really works.
7. Metrics: Visitors and leads.
We have come full circle. If the goal was to increase visitors and conversions, then that is the metric we should track. What does this mean? It means if the CEO hates the new design, tell her to go pound sand and show her your improved lead conversion metrics. If your creative director says he loves the new design, ask him to explain why you are now getting fewer leads and why you should not change the website back to the old one.
SEO (search engine optimization) is an important thing to consider when one is making a website. Without SEO your website will not achieve top ranking in the major search engines such as Google, Yahoo and MSN. It is every webmaster’s desire to have their website ranked on the top pages of search engines. The rankings are depends upon the SEO done on the website.
There are mainly two types of SEO. One is on page optimization and another is off page optimization. On page optimization refers to SEO activities done on the website in order to make it search engine friendly. Some of these activities comprises proper usage of keywords, using of Title tags, Meta descriptions, intra-linking, among others. Usually, these are supposed to be done when the website is being built. However, you can also have them done after your website is already “live” and you will experience a major increase in traffic.
The second method of SEO services is off page optimization strategies which includes article marketing, link building, forum posting, blogging, blog commenting, PPC (pay per click), banners, among others. These strategies are more powerful than on page ranking techniques and will considerably increase your website’s position in search engine rankings.
With SEO web design being a very important element in website ranking, it is important to get a qualified SEO company to undertake your website optimization works. Also, find out the methods that are being used by the company.
Keep in mind that there are both white and black hat SEO tactics. If the company manages to get your website ranked highly using black SEO tactics (such as keyword stuffing), then your website risks getting banned by search engines. Ensure that the company only uses acceptable white hat SEO practices.
There are many SEO Companies providing the best facilities according to web sites keywords. Search Engine Optimization companies are playing with the keywords according to various search engine. SEO work is to help the web site to get enter into the various search engines with its keywords database as soon as possible. Here are some points to explain how search engine optimization work with any web site.
First you have to find out the requirement of the search engine optimization work because search engine Optimization Company cannot work and promote any web site with short of the time. There are internet connection, required the software into the operating system, some special elements which are designed for the search engine optimization promotion work.
For the promotion of your web sites, SEO Company needs to study the requirement as well as keywords strategies. Search engine optimization work is also reliable of your website design and because it creates effective presence on the Internet.
Internet Marketing has demonstrated success for many business companies. It provides a golden opportunity to have various benefits from their online business. Internet marketing not only enhance your business and profit in very short period but it also saves precious time and money which you require in other advertising media such as brand awarenesspromotion of companies products and services etc.
Internet Marketing today is most effective marketing media which helps to grow businesses rapidly. Marketing with an internet will not help only large businesses but it is also helpful for small businesses promotion. Professional SEO Company gives internet marketing services Estimate your current situation current advertising and marketing program and give best internet solution for online business within your marketing budget.
Internet Marketing is a medium to promoting a product or service using internet. Internet Marketing Services includes as like Search Engine Optimization Website Design and Web Development Email Marketing SEO Copy Writing Article Writing Blog Writing Directory Submission Search Engine Submission and Web Analysis.
Email Marketing is very dynamic and effective marketing to get target market in short period and with short spending. By forcible email letter you can gain your secret customers as well as build strong relationship with your existing customers.
Business Blogs also helps to increase ranking of the website in search engine result pages. You can incorporate all information about your business in blogs which can useful to increase inbound links to your website.
The description of a proficient Search Engine Optimization is continually being redefined by the search engines, their toys (aka algorithms), and how well they play with others (their spiders). What completed SEO so efficient a decade ago wouldn’t quite make it on the web these days?
One of the major game changes in SEO and the Internet over the most recent few years has been the advent of social media and the outburst in the blogosphere. What may have been a fairly personal and social tool has turn out to be a new standard for nearly each industry. If you aren’t Facebook or Twitter, then you don’t survive in the social second life, aka the Internet.
Even blogs have conquered a new standard. I have recently heard that people have been deprived of job interviews since they either didn’t have a blog, or their blog/Facebook revealed un-hirable qualities. Personal tradition aside, blogs can be a valuable asset to an individual’s or companies professional hard work for several reasons.
Blogs are an additional great tool for getting observes online. If you or your company is contending in a saturated market, a specialized blog is a very helpful addition, dare I say tipping point, for a lot of complex purchasing decisions. Standard Search Engine Optimization and website design, even though it will work remarkably for anyone’s rankings and aesthetic, can fall into a trapped, template feeling.
The majority online obtain and hires can turn out to be stagnant due to no differentiation. What makes you a enhanced choice? A great, professional blog present the perfect opportunity to current a exclusive understanding and perspective of your thoughts and thoughts on the industry and how your move toward is working.
Internet uses has increased by jump and bounds since the now a days of the Internet. Search engines are carefully indexing the most obscure corners of the Web and online commerce is booming. If the internet business is enterprising leads to a physical store the conversion happens on the website itself, consumers have come to expect that anything they could need can be found online.
Based on user needs, then how do you go about demonstrating a internet marketing presence and achieving yourself highly ranked in the search engines? The is a best way is to make a Web site that includes search engine optimization (SEO) best apply principles as well as keeping in mind usability, audience and niche.
Once you have ruled what logic or method you are going to use, you have to determine what makes a good page content-wise. You need to organize that you are a subject matter expert and have the content to back it up. Once again, we have a champion asset to read on web site design principles to follow.
Web Design Implementation
After you have architected the site, you have essential to rule that is going to build the templates and write the content.
Website Testing
Testing your site is important. You have essential to execute some case studies. Get some people who will go through every drag of your site and let you know where they get bogged down, and where they get confused or lost.
Web Site Promotion
Now you need to decide how you are going to get yourself noticed by the search engines. Which search engines will you submit your website and how will you perform this task?
Site Maintenance
Once your site has been launched and submitted to the search engines you need to decide, if you haven’t already, who will be responsible for updating and maintaining your site. You also need to figure out who’s going to keep an eye on your competitors and continue to search engine optimization (SEO) your site
Keyword Activity
Keywords are the most important parts of the any web site; you need to learn your customer’s language in order to understand what keywords and phrases they will use to find you. For example, a search for “”web site Design India “” will bring traffic to your web site, but “”classical web design records”" will make more sales for you.
Adobe Flash is a multimedia platform originally acquired by Macromedia and currently developed and distributed by Adobe Systems. Since its introduction in 1996, Flash has become a popular method for adding animation and interactivity to web pages.
Flash is commonly used to create animation, advertisements, and various web page components, to integrate video into web pages, and more recently, to develop rich Internet applications.Internet is a global world offering an effective platform to companies aiming to flourish their venture by retaining existing and reaching out to millions of new customers through a successful communication channel by internet.
Flash development is a powerful yet flexible technology helping Flash designers to integrate easy and eye-catching interactive features on a website. Designs in Flash technology are treated as an integral tool that add more meaning and essence to a website and encourage customers to enjoy numerous features that are displayed online.
A web design template is a pre-designed web site ready for you to immediately insert your content. If you are an inexperienced flash designer or webmaster, you will still be able to get a highly professional flash site at a very low rate. Flash-template-Design is proud to present you with one of the best quality collections of flash templates and web design templates at incredibly affordable prices.
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