Search Engine Optimization(SEO) is one of the very famous and effective part of  internet marketing. There are other no of techniques that make boosting your website a success through different The Key to Successful Viral Marketing strategies. But with the success of seo, there are some black practitioners who tend to see the field of search engine optimization as war, and the search engines are doing anything to beat the competition whether it is fair.

Cloaking happens when a website displays different content for a certain search engine spider. Cloaking is the one that delivers a version of a page to an Internet user and a different description to a various search engine. You will also notice that a cloaked page is filled with keywords and phrases that the site wants to make them rank high.

This is done by cloaking the programs that weigh the IP address of the other party to a database of the known IP address which comes from a definite search engine spider. If there is a match in the IP address on the list, it serves a page which is particularly written for the search engines.

Cloaking has several good reasons which include increasing advertising and promotion to your website. If you are trying to control your rankings in the different search engines, it might result to penalize your site or also it might be banned.

Keyword stuffing or spamming is a long list of keywords placed in the content and also the code on the page which makes it unreadable. Have you seen a page that repeatedly displays an ad with certain words? It is obvious that the site is trying to rank its page. This is known as keyword spamming but it is just one tip that most SEO companies are trying to do to increase page rank.

You might not notice the page may have invisible text, title tags, meta tags and comment tags. If a page repeats a certain keyword repeatedly, google might place a filter to lessen the ranking or much worse, ban the site.

You will also notice that there are some hidden texts in SEO strategies. This happens when a text or link is invisible to the website visitor but can still be seen by the search engines.

Tags: internet marketing, Search engine optimization, SEO

This entry was posted on Tuesday, June 16th, 2009 at 2:12 am and is filed under Internet Marketing, SEO. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.