Social Media Optimization (SMO), a form of search engine marketing, is the process of promoting your website or business through social media channels such as YouTube,  MySpace,  Digg,  Facebook, Yahoo, etc. Social media optimization (SMO) is a set of methods for generating publicity through social media, online communities and community websites.

Methods of SMO include adding RSS feeds, adding a “Digg”, blogging and incorporating third party community functionality like Flickr photo slides and galleries or YouTube videos.

Social media optimization is in many ways connected as a technique to viral marketing where word of mouth is created not through friends or family but through the use of networking in social book marking, video and photo sharing websites.

Properly harnessing the popularity of social networks can drive huge amount of traffic to a website and can also determine whether a startup, website or idea will make it or not.

The rapid popularity of social networking has proven to be effective in driving traffic to a website through new channels. In the ever changing world of online marketing, search engines aren’t the only sites that drive big traffic anymore.

Tags: online marketing, search engine marketing, smo, Social Media Optimization

This entry was posted on Friday, April 3rd, 2009 at 1:49 am and is filed under SEO, Social Media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.