Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via “natural” (”organic” or “algorithmic”) search results. Typically, the earlier a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, and industry-specific vertical search engines.
As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.
The acronym “SEO” can also refer to “search engine optimizers,” a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO service as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. So it needs Search engine professionals.
Tags: internet marketing, Search engine optimization
This entry was posted on Friday, May 29th, 2009 at 4:14 am and is filed under Internet Marketing, Internet Marketing Company, SEO. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
June 1st, 2009 at 9:35 pm
Didn’t know about it. Very nice information. Submitted this post to Google News Reader.
June 12th, 2009 at 9:31 am
Thank you for a very informative website. You point out many good issues like being targeted and personal in your approaches. However the platform is build by you and your colleges so a lot of internal understanding and cooperation is needed and all functions concentrated on the same target; making the Online Marketing profitable. For many companies a major issue is to understand and accept that all functions are equally important from ides over production to sales. Once the strategy is established the next but very important question comes up; how do we communicate this in order to reach our target group? The scope of an Online Marketing company is to ensure the link and understanding between the visions and the realities, a very challenging job.
November 11th, 2009 at 1:28 am
This is a great post and makes me think of where I can fit in. I do a little bit of everything mentioned here and I guess I have to find my competitive advantage.