How much money you are losing because of poor landing page design? There are many Internet marketing practitioners who avoid the entire landing page optimization process, or sometimes they lack technical and creative skill to make proper landing page optimization.

Here are certain tactics for creating successful landing pages that will help you to regain your investment sooner rather than later.

Have a Clear and Direct Headline

your landing pages should be designed so that the first thing user should see headline. First impression on landing page is as important as the offline world. Headline should be a direct and simple statement of what the user is trying to accomplish. The main objective of the headline is to bridge the moment of recognition so the user comes to know that the rest of the page content is aligned with completing their goal.

Know to keep it simple

Reading long tracts of information is stressful and hard working, so you need to keep your landing page much focused and pretty simple. Use short paragraphs, bullet points and help the visitor to digest your landing page quickly and easily.

Offer Multiple Calls to Action

Some of them offer the visitor with many options to get side-tracked, don’t offers escape routes. Try to custom tag each link to know which one are most used. Have links at the top, bottom and in between so that it becomes easy for visitors to take action whenever they’re ready. You need to offer your mission statement and store locator. Have a link to your privacy page and ask visitor to hand over contact information, but do remember to then put the call to action on the privacy page as well.

Trust and Security are Still Incredibly Persuasive

Brand, trust and security icons as well as testimonials hand over confidence messages that can have an enormous impact on conversion.

Tags: internet marketing

This entry was posted on Monday, June 8th, 2009 at 1:35 am and is filed under Internet Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.