The term “viral internet marketing“ is marketing strategies that rely on individuals rather than traditional campaigns to pass along a message to others. It is a component of search engine optimization.

Viral marketing can also be done on social networking sites such as facebook, twitter; etc. It generally refers to marketing on the Internet. Viral marketing is so named because of the tendency for messages to use “hosts” to stretch themselves rapidly, like a biological virus.

The Key to Successful Viral Marketing

Keep It Simple

At the center of most successful viral marketing campaigns, is a simple, easily transferable idea. If people are estimated to jump through hoops in order to get the joke or pass the message on, it will fail.

Make It Poignant

The best viral campaigns tend to select up on a point that the public is already discussing. The game, video or whatever vehicle is used as the substance of the campaign can then become a natural extension of a subject in which people take interest .

Keep It Free

The enormous majority of viral success stories relate to free things. Be it a video, online quiz or a whole service, like Facebook; the fact that the product is free is important to success. The real commercial value of viral marketing is not the things which being passed round but it’s the advertising space and buzz it generates.

Tags: internet marketing, Search engine optimization

This entry was posted on Saturday, June 13th, 2009 at 12:52 am and is filed under Internet Marketing, SEO. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.