The interior designers shed good deal of sweats on doing up the showroom windows. These are meant to make the customers out of window shoppers.
The web pages of your site are no less than the showroom windows where your visitors come to know what are on offer. More the number of visitors, higher the chances of getting customers.
So the success in e-business largely depends on the size of traffic.
But drawing traffic is not all; to turn them into your customers, you actually require to retain their attention and compel them have a look into the entire site.

Designing compelling site is easy if you are armed with the right set of tips and you will find just that in the article below.

Visual impression is very important for the websites and the web designers have very limited number of weapons to accomplish this goal. But the number does not matter if you can make proper use of them. Here is how you can create magic with colors, fonts and contents to build up a compelling site.

Use the color like a pro
The chosen color scheme of the website should rightly reflect the theme of the website. While conservative colors like grey, black and white are amply used in the religious websites, blue is the universal color for the corporate websites, while green is associated with the sites related to real estate, resorts, or environment.

Make use of image and graphics to stay in the memory of your visitors
Using a professionally designed logo is a must for your website’s success; the logo renders a visual identity to your website. Along with a catchy tagline it also conjures up your business message. In a word they arrest the visitor’s attention and compel them to read the text that appears in the next few lines. The logo is a piece of graphics that offer your website a separate internet-identity; next time the visitors find the logo somewhere else, they can readily connect it to the site they have just visited.  

Make intelligent use of signposts throughout your site
Let your visitors sail through your website with the help of properly places signposts. These may include numbers, arrows, smilies, colored bullets and even cute images. All these help the visitors find out easily what they are looking for in the site and this feel good memory compels them to return back to your site times and again.

Maintain restraint so far as animations are concerned
The flash programming is still not friendly to every browser; so make use of animation sparingly in the places where you really can not do without them.

Be original
When using graphics, avoid using such duplicate artworks as cliparts. Invest some time to develop your own graphics; it will pay you back.

Don’t make the site look artificial
Stuffing the site with too many graphics kill the normal look of the site and make it appear as forced. This may distract your potential customers rather than attracting them.
 
While surfing the internet, we encounter so many sites everyday; only a few of them leave a longstanding impression in our minds. These are sites having the right recipe of memorable websites. Take hints from them to design your own compelling site.